In this TechRepublic article, Weiss PR VP, Matthew Pugh, offers some tips on why and how to respond to online reviews.

“It’s important to respond to reviews as quickly as possible,” he said. “Negative reviews have a tendency to spread fast. A prompt response, whether it’s a follow-up comment or direct contact through customer service, will go a long way to mitigating reputational damage and/or additional bad reviews.”

For additional tips from Matthew and others, check out the complete article here – 7 Best Practices for Managing Online Reviews of Your Business.