BALTIMORE, MD (7/17/14) – Weiss PR, Inc. has earned a Gold Award in the 4th annual PR World Awards. The award was presented in the Best Case Study category for Weiss PR’s campaign: “Weiss PR Helps SafeMonk Enable CIOs to Say Yes to Dropbox.”
The PR World Awards program encompasses the world’s best in organizational performance, innovations, products and services, executives and management teams, public relations and marketing campaigns, and customer satisfaction programs from every major industry in the world.
Weiss PR was honored with the award for a public relation campaign it designed to launch and promote SafeMonk, an encryption security solution designed specifically for the file sharing service, Dropbox. The program included an intensive media and influencer relations program that focused on reaching high-value bloggers and media that covered start-up technologies, security and encryption, and Dropbox. Additionally, Weiss PR assisted in the creation of unique, sharable video and meme content to help drive SafeMonk’s existing social media program.
The program created by Weiss PR resulted in numerous media placements in influential blogs and media, and contributed to fast adoption of the service by more than 8,000 users in its first year. On the social media front, the three-part video series Weiss PR designed for SafeMonk combined for thousands of views and social media engagements via likes, shares, and positive comments from an audience comprised predominantly of B2B IT and technology professionals. The videos were also top referring traffic links to SafeMonk.com, and generated dozens of free trial downloads of the SafeMonk service.
“It’s an honor to be named a winner by PR World Awards,” said Ray Weiss, president and co-founder, Weiss PR. “This award is a testament not only to our company’s commitment to providing exceptional service and great work to our clients, but also producing results that have a direct and positive impact on their businesses.”
Check out the complete SafeMonk case study.
About the PR World Awards
SVUS Awards organized by Silicon Valley Communications are conferred in 10 annual award programs: CEO World Awards, Consumer World Awards, Customer Sales and Service World Awards, Golden Bridge Business Awards, Globee Fastest Growing Private Companies Awards, Info Security’s Global Excellence Awards, Network Products Guide’s Hot Companies and Best Products Awards, Pillar Employee Recognitions World Awards, PR World Awards, and Women World Awards.