Press Release

The Traffic Group Names Weiss PR to Handle National Marketing Communications

By January 11, 2011 No Comments

BALTIMORE, MD (1/11/11) — Baltimore-based Weiss PR Associates, Inc. has been named agency of record for The Traffic Group, Inc.

Established in 1985, The Traffic Group is the nation’s leading traffic engineering and transportation planning firms. Headquartered in Baltimore County, MD with offices in Virginia, Arkansas, Florida, Texas, and New York as well as on Maryland’s Eastern Shore, The Traffic Group provides consultation on all aspects of projects dealing with the movement of vehicles and pedestrians including traffic engineering and transportation planning studies, expert testimony, roadway and parking lot design, and data collection services.

Weiss PR is implementing a national marketing communications program for The Traffic Group, working in conjunction with the firm’s senior management team. The new initiative will include media relations, trade show outreach, and platform opportunities.

The Traffic Group is the newest addition to Weiss PR’s growing client roster. The firm recently was selected to handle public relations for The Law Offices of James A. List, LLC. The firm also has been named agency of record for Harford County, MD’s first continuing care retirement community, The Village at Carsins Run; BEMAS Software, a St. Louis-based provider of technology solutions for benefits administrators; Towson, MD-based Rubeling & Associates, one of the Mid-Atlantic’s leading architecture and interior design firms; and Benefit Advisors Network (BAN), a national association of employee benefits brokers headquartered in Cleveland.

Weiss PR Associates, Inc. is a different kind of public relations firm – large enough to handle even the most complex communications challenges and get results, yet small enough to provide clients with ongoing, senior-level involvement, personalized service, and customized solutions that meet clients’ needs and budgets.

Founded in 2008 by two senior members of a national public relations firm, Weiss PR has assembled a strong team of professionals from a wide range of related disciplines, including graphic design, marketing, and fund-raising. Together, these professionals work to help small and mid-sized companies and organizations in a wide range of industries throughout the country to reach the right audiences with the right messages in order to achieve both their communications and business goals. For more information, visit www.weissprassociates.com.

Weiss PR

Weiss PR

Weiss PR helps businesses and non-profit organizations reach, engage, and influence the right audiences in order to achieve their communications and business objectives through Strategic Communications Planning, Crisis Communications & Issues Management, Media & Influencer Relations and Social Media & Marketing Services.

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