Weiss PR created and implemented a proactive communications initiative that complemented the client’s own in-house social media program to help the company enter and generate awareness in the U.S. market.
The Traffic Group
Weiss PR’s social media program allowed The Traffic Group to significantly increase visibility while positioning its CEO as a thought leader within the transportation, government, and commercial real estate industries, resulting in increased media opportunities and board partnerships.
Weiss PR designed a media and influencer relations program that would influence people of all skill levels to seek free cybersecurity training through Cybrary, making Cybrary the go-to destination for cybersecurity training, as well as one of the most important cybersecurity communities on the Web.
Weiss PR’s media strategy enabled SECU to reinforce its positioning as an organization focused on financial literacy, while garnering public recognition for “giving back” to the community.
Benefit Advisors Network
To complement BAN’s member recruitment efforts, Weiss PR created and implemented a proactive national media relations campaign.
Weiss PR developed a marketing communications campaign that relied heavily on media and influencer outreach to help differentiate SpotCrime from its competitors in the marketplace.
Weiss PR designed a media and influencer relations program that focused on reaching high-value bloggers and media that covered start-up technologies, security and encryption, and Dropbox.
Weiss PR was brought on board to help Sensics – a company known primarily in the defense and training markets – break into the gaming and entertainment space through the launch of its new SmartGoggles™ virtual reality technology at the International Consumer Electronics Show (CES) in Las Vegas.
Weiss PR designed a media and influencer relations program that focused on activating targeted media verticals at the local and regional levels in order to inform target audiences about OpalStaff, its leadership, and its services, and to put a human face to the corporation.