Posts that will appear in the “Subject Line” blog area.
Now and then, we’ll highlight a customer case study that looks at the challenges, the solution and the results of a specific PR program. Here, we’ll show how our team helped Cybrary, the world’s first and only no-cost massive open online course provider for cybersecurity, become the largest cybersecurity community on the Web and provide [...]
When I stumbled into the public relations profession more than three decades ago, media relations was very much at the heart of the PR discipline. And while much has changed from the days of cranking out a seemingly endless stream of news releases, story pitches, and press kits, media relations today remains a critically important [...]
I occasionally get emails from recent or soon-to-be college graduates asking if they can speak with me about working in PR. On the rare day I have time to do such a call, I’m usually asked the same questions: How did I get started? Which do I prefer, agency or corporate PR? What type of [...]
In my nearly (gasp) two decades of experience in the Public Relations (PR) industry, I have yet to come across anyone who hasn’t heard of the profession. Yet, almost no one actually understands what it is. To my surprise, even folks in related fields are sometimes unclear about what PR does, or doesn’t, do! Most [...]