The Subject Line

/The Subject Line

Posts that will appear in the “Subject Line” blog area.

How to Effectively Use Twitter for Business: A Case Study with The Traffic Group

According to eMarketer, nine in 10 companies in the United States are using social media for marketing purposes. Clearly, this is a popular method for exposure, brand awareness, and getting in front of an organization’s most important audiences. But, are you using it correctly, are you getting the most out of what you’re doing, and [...]

By | June 24th, 2016|The Subject Line|

Case Study: Weiss PR Helps Cybrary Provide Free Cybersecurity Training to Anyone, Anywhere

Now and then, we’ll highlight a customer case study that looks at the challenges, the solution and the results of a specific PR program. Here, we’ll show how our team helped Cybrary, the world’s first and only no-cost massive open online course provider for cybersecurity, become the largest cybersecurity community on the Web and provide [...]

By | June 3rd, 2016|The Subject Line|

The Evolution of Media Relations

When I stumbled into the public relations profession more than three decades ago, media relations was very much at the heart of the PR discipline. And while much has changed from the days of cranking out a seemingly endless stream of news releases, story pitches, and press kits, media relations today remains a critically important [...]

By | May 5th, 2016|The Subject Line|

Want to Work in PR? Up Your Writing Game

I occasionally get emails from recent or soon-to-be college graduates asking if they can speak with me about working in PR. On the rare day I have time to do such a call, I’m usually asked the same questions: How did I get started? Which do I prefer, agency or corporate PR? What type of [...]

By | May 4th, 2016|The Subject Line|

What is PR?

In my nearly (gasp) two decades of experience in the Public Relations (PR) industry, I have yet to come across anyone who hasn’t heard of the profession. Yet, almost no one actually understands what it is. To my surprise, even folks in related fields are sometimes unclear about what PR does, or doesn’t, do! Most [...]

By | May 3rd, 2016|The Subject Line|