The Subject Line

/The Subject Line

Posts that will appear in the “Subject Line” blog area.

Five Reasons Commercial Contractors Need Marketing and Public Relations

"The most successful construction companies tend to be the ones with cohesive marketing and PR programs working side-by-side to promote the business. Think of marketing and PR like peanut butter and jelly or milk and cookies—they just go together. What, then, are the benefits of a coordinated communications program that incorporates marketing and PR?" Find [...]

By | August 27th, 2018|The Subject Line|

Here’s Where to Focus Your Marketing and Public Relations in 2018 – The Daily Record

Weiss PR president, Ray Weiss, offers some suggestions on where to focus your public relations efforts in 2018 in this Daily Record article. According to Ray, "...newsrooms are likely to continue shrinking in 2018 so there may be more generalist and fewer specialty niche journalists. This translates into increased pressure on reporters to link their stories [...]

By | January 19th, 2018|The Subject Line|

Poach Eggs Not Clients

The saying goes: all’s fair in love and war. Meaning that in certain high-stakes situations, any method to achieving your objective is justifiable. When it comes to business, however, does or should the same cut-throat principle apply? More specifically, in the public relations world, is it okay to poach another agency’s client? Mmmm, poached [...]

By | September 22nd, 2017|The Subject Line|

7 Best Practices for Managing Online Reviews of Your Business – TechRepublic

In this TechRepublic article, Weiss PR VP, Matthew Pugh, offers some tips on why and how to respond to online reviews. "It's important to respond to reviews as quickly as possible," he said. "Negative reviews have a tendency to spread fast. A prompt response, whether it's a follow-up comment or direct contact through customer service, [...]

By | April 19th, 2017|The Subject Line|

One Editor’s Response to PR Pitch

As public relations professionals, we work with editors, reporters, bloggers, analysts and other influencers on a daily basis. Having pitched literally thousands of media over the years, we’ve experienced all types of responses - radio silence, confusion, one word, thanks and praise for facilitating stories, harsh rebukes, you name it. Most of time, communication between [...]

By | January 13th, 2017|The Subject Line|

PR Challenges for Tech Companies Breaking Into the U.S.

The following article was published in the November, 2016 issue of O'Dwyer's, Vol. 30, No. 11, page 18. Technology companies based overseas often have a difficult time gaining traction among media and influencers in the U.S. Here's how a consistent communications program can change all that.  By Matthew Pugh Over the last two years, we’ve [...]

By | November 14th, 2016|The Subject Line|

Five Reasons Marketing and Public Relations Need Each Other

The following post was originally published at the Adashmore Creative blog on November, 3.  Who feels like they are an expert in both marketing and public relations? All too often, businesses tend to think of marketing and PR as one and the same. Even worse, some companies tend to define marketing as responding to RFPs, while [...]

By | November 7th, 2016|The Subject Line|

Keep the Strategy in Public Relations

We've all heard the term, change or die. And the majority of industries have had to change and evolve with the times. The Public Relations industry is no exception. With the advent and growth of social media, a shrinking news industry, and economic fluctuations over past few years, PR has had hurdles to overcome and [...]

By | September 7th, 2016|The Subject Line|

How to Extend the Value of a Media Placement

When we secure a solid media placement for a client, they often ask how they can further leverage that placement in order to maximize its value.  This is a great question. There are a number of things you can do to extend media coverage that can help increase awareness about your company, strengthen its reputation, [...]

By | August 24th, 2016|The Subject Line|

The PR Value of Awards

In the last few weeks, our firm has won several local and national public relations awards.  These awards were presented to us for a number of reasons, including to “honor industry-wide peer achievements” and “to recognize excellence in marketing communications and the outstanding accomplishments of marketing professionals.” When it comes to winning awards, people react [...]

By | July 22nd, 2016|The Subject Line|