/Matthew Pugh
Matthew Pugh

About Matthew Pugh

Matthew Pugh has more than 15 years of public relations experience, primarily in the technology space. He served as the Director of Communications for two high-growth technology companies, Logi Analytics and R2integrated, where he devised and executed comprehensive public relations, analyst relations, and social media programs. He also worked as a Senior Public Relations Specialist at SafeNet, Inc., a leading information security company, where he provided strategic PR support for corporate and marketing initiatives, industry trade shows, product launches, and employee communications. Prior to that, he spent several years at a national public relations firm, designing communications and media relations plans for clients in the technology, higher education, commercial real estate, and legal industries. In 2003, Pugh earned a MDDC Press Association award for feature writing.

Poach Eggs Not Clients

The saying goes: all’s fair in love and war. Meaning that in certain high-stakes situations, any method to achieving your objective is justifiable. When it comes to business, however, does or should the same cut-throat principle apply? More specifically, in the public relations world, is it okay to poach another agency’s client? Mmmm, poached [...]

By | September 22nd, 2017|The Subject Line|

One Editor’s Response to PR Pitch

As public relations professionals, we work with editors, reporters, bloggers, analysts and other influencers on a daily basis. Having pitched literally thousands of media over the years, we’ve experienced all types of responses - radio silence, confusion, one word, thanks and praise for facilitating stories, harsh rebukes, you name it. Most of time, communication between [...]

By | January 13th, 2017|The Subject Line|

PR Challenges for Tech Companies Breaking Into the U.S.

The following article was published in the November, 2016 issue of O'Dwyer's, Vol. 30, No. 11, page 18. Technology companies based overseas often have a difficult time gaining traction among media and influencers in the U.S. Here's how a consistent communications program can change all that.  By Matthew Pugh Over the last two years, we’ve [...]

By | November 14th, 2016|The Subject Line|

How to Extend the Value of a Media Placement

When we secure a solid media placement for a client, they often ask how they can further leverage that placement in order to maximize its value.  This is a great question. There are a number of things you can do to extend media coverage that can help increase awareness about your company, strengthen its reputation, [...]

By | August 24th, 2016|The Subject Line|

The PR Value of Awards

In the last few weeks, our firm has won several local and national public relations awards.  These awards were presented to us for a number of reasons, including to “honor industry-wide peer achievements” and “to recognize excellence in marketing communications and the outstanding accomplishments of marketing professionals.” When it comes to winning awards, people react [...]

By | July 22nd, 2016|The Subject Line|

Case Study: Weiss PR Helps Cybrary Provide Free Cybersecurity Training to Anyone, Anywhere

Now and then, we’ll highlight a customer case study that looks at the challenges, the solution and the results of a specific PR program. Here, we’ll show how our team helped Cybrary, the world’s first and only no-cost massive open online course provider for cybersecurity, become the largest cybersecurity community on the Web and provide [...]

By | June 3rd, 2016|The Subject Line|

Want to Work in PR? Up Your Writing Game

I occasionally get emails from recent or soon-to-be college graduates asking if they can speak with me about working in PR. On the rare day I have time to do such a call, I’m usually asked the same questions: How did I get started? Which do I prefer, agency or corporate PR? What type of [...]

By | May 4th, 2016|The Subject Line|