How to Extend the Value of a Media Placement

When we secure a solid media placement for a client, they often ask how they can further leverage that placement in order to maximize its value.  This is a great question. There are a number [...]

By | August 24th, 2016|The Subject Line|0 Comments

The PR Value of Awards

In the last few weeks, our firm has won several local and national public relations awards.  These awards were presented to us for a number of reasons, including to “honor industry-wide peer achievements” and “to [...]

By | July 22nd, 2016|The Subject Line|0 Comments

How to Effectively Use Twitter for Business: A Case Study with The Traffic Group

According to eMarketer, nine in 10 companies in the United States are using social media for marketing purposes. Clearly, this is a popular method for exposure, brand awareness, and getting in front of an organization’s [...]

By | June 24th, 2016|The Subject Line|0 Comments

Case Study: Weiss PR Helps Cybrary Provide Free Cybersecurity Training to Anyone, Anywhere

Now and then, we’ll highlight a customer case study that looks at the challenges, the solution and the results of a specific PR program. Here, we’ll show how our team helped Cybrary, the world’s first [...]

By | June 3rd, 2016|The Subject Line|0 Comments

The Evolution of Media Relations

When I stumbled into the public relations profession more than three decades ago, media relations was very much at the heart of the PR discipline. And while much has changed from the days of cranking [...]

By | May 5th, 2016|The Subject Line|0 Comments

Want to Work in PR? Up Your Writing Game

I occasionally get emails from recent or soon-to-be college graduates asking if they can speak with me about working in PR. On the rare day I have time to do such a call, I’m usually [...]

By | May 4th, 2016|The Subject Line|0 Comments
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