One Editor’s Response to PR Pitch

As public relations professionals, we work with editors, reporters, bloggers, analysts and other influencers on a daily basis. Having pitched literally thousands of media over the years, we’ve experienced all types of responses - radio [...]

By | January 13th, 2017|The Subject Line|0 Comments

PR Challenges for Tech Companies Breaking Into the U.S.

The following article was published in the November, 2016 issue of O'Dwyer's, Vol. 30, No. 11, page 18. Technology companies based overseas often have a difficult time gaining traction among media and influencers in the [...]

By | November 14th, 2016|The Subject Line|0 Comments

Five Reasons Marketing and Public Relations Need Each Other

The following post was originally published at the Adashmore Creative blog on November, 3.  Who feels like they are an expert in both marketing and public relations? All too often, businesses tend to think of marketing [...]

By | November 7th, 2016|The Subject Line|0 Comments

Keep the Strategy in Public Relations

We've all heard the term, change or die. And the majority of industries have had to change and evolve with the times. The Public Relations industry is no exception. With the advent and growth of [...]

By | September 7th, 2016|The Subject Line|0 Comments

How to Extend the Value of a Media Placement

When we secure a solid media placement for a client, they often ask how they can further leverage that placement in order to maximize its value.  This is a great question. There are a number [...]

By | August 24th, 2016|The Subject Line|0 Comments

The PR Value of Awards

In the last few weeks, our firm has won several local and national public relations awards.  These awards were presented to us for a number of reasons, including to “honor industry-wide peer achievements” and “to [...]

By | July 22nd, 2016|The Subject Line|0 Comments
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