Five Reasons Commercial Contractors Need Marketing and Public Relations

"The most successful construction companies tend to be the ones with cohesive marketing and PR programs working side-by-side to promote the business. Think of marketing and PR like peanut butter and jelly or milk and [...]

By | August 27th, 2018|The Subject Line|0 Comments

Here’s Where to Focus Your Marketing and Public Relations in 2018 – The Daily Record

Weiss PR president, Ray Weiss, offers some suggestions on where to focus your public relations efforts in 2018 in this Daily Record article. According to Ray, "...newsrooms are likely to continue shrinking in 2018 so there [...]

By | January 19th, 2018|The Subject Line|0 Comments

Poach Eggs Not Clients

The saying goes: all’s fair in love and war. Meaning that in certain high-stakes situations, any method to achieving your objective is justifiable. When it comes to business, however, does or should the same cut-throat [...]

By | September 22nd, 2017|The Subject Line|0 Comments

7 Best Practices for Managing Online Reviews of Your Business – TechRepublic

In this TechRepublic article, Weiss PR VP, Matthew Pugh, offers some tips on why and how to respond to online reviews. "It's important to respond to reviews as quickly as possible," he said. "Negative reviews [...]

By | April 19th, 2017|The Subject Line|0 Comments

One Editor’s Response to PR Pitch

As public relations professionals, we work with editors, reporters, bloggers, analysts and other influencers on a daily basis. Having pitched literally thousands of media over the years, we’ve experienced all types of responses - radio [...]

By | January 13th, 2017|The Subject Line|0 Comments

PR Challenges for Tech Companies Breaking Into the U.S.

The following article was published in the November, 2016 issue of O'Dwyer's, Vol. 30, No. 11, page 18. Technology companies based overseas often have a difficult time gaining traction among media and influencers in the [...]

By | November 14th, 2016|The Subject Line|0 Comments
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