Poach Eggs Not Clients

The saying goes: all’s fair in love and war. Meaning that in certain high-stakes situations, any method to achieving your objective is justifiable. When it comes to business, however, does or should the same cut-throat [...]

By | September 22nd, 2017|The Subject Line|0 Comments

7 Best Practices for Managing Online Reviews of Your Business – TechRepublic

In this TechRepublic article, Weiss PR VP, Matthew Pugh, offers some tips on why and how to respond to online reviews. "It's important to respond to reviews as quickly as possible," he said. "Negative reviews [...]

By | April 19th, 2017|The Subject Line|0 Comments

One Editor’s Response to PR Pitch

As public relations professionals, we work with editors, reporters, bloggers, analysts and other influencers on a daily basis. Having pitched literally thousands of media over the years, we’ve experienced all types of responses - radio [...]

By | January 13th, 2017|The Subject Line|0 Comments

PR Challenges for Tech Companies Breaking Into the U.S.

The following article was published in the November, 2016 issue of O'Dwyer's, Vol. 30, No. 11, page 18. Technology companies based overseas often have a difficult time gaining traction among media and influencers in the [...]

By | November 14th, 2016|The Subject Line|0 Comments

Five Reasons Marketing and Public Relations Need Each Other

The following post was originally published at the Adashmore Creative blog on November, 3.  Who feels like they are an expert in both marketing and public relations? All too often, businesses tend to think of marketing [...]

By | November 7th, 2016|The Subject Line|0 Comments

Keep the Strategy in Public Relations

We've all heard the term, change or die. And the majority of industries have had to change and evolve with the times. The Public Relations industry is no exception. With the advent and growth of [...]

By | September 7th, 2016|The Subject Line|0 Comments
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