BALTIMORE, MD (11/16/11) — Baltimore-based Weiss PR Associates, Inc. has been named to handle public relations for software developer triCerat, Inc., creator of the revolutionaryScrewDrivers® print management technology that changed the way thousands of organizations operate on a daily basis.

In addition, Sensics – the creator of head-mounted virtual reality displays for the defense, gaming, and entertainment markets – selected Weiss PR to help the company launch its newSmartGoggles™ technology at the 2012 International Consumer Electronics Show in Las Vegas.

“We are thrilled to be working with two of this region’s most dynamic technology firms,” says Ray Weiss, President of Weiss PR. “triCerat and Sensics represent tremendous additions to our growing roster of technology clients.”

Founded in 1997, triCerat is renowned for developing a complete Simplify family of desktop management tools that improve the performance, stability, security, and reliability of server, workstation, and virtual desktop environments. With more than 10,000 clients worldwide, triCerat is a Citrix Ready Technology Partner, a Microsoft Gold Certified Partner, and a VMware Technology Alliance Partner.

Sensics’ products and technologies power training, research, virtual prototyping, and other applications worldwide. Sensics’ SmartGoggles™ are the first gaming and entertainment goggles that are mobile and feature real-time, 360-degree tracking of the hands from the user’s perspective, adding intelligence, natural interaction, and true portability to goggle designs. They also run a wide range of powerful Android™ applications in a standalone mode.

Weiss PR Associates, Inc. is a different kind of public relations firm – large enough to handle even the most complex communications challenges and get results, yet small enough to provide clients with ongoing, senior-level involvement, personalized service, and customized solutions that meet clients’ needs and budgets.

Founded in 2008 by two senior members of a national public relations firm, Weiss PR has assembled a strong team of professionals from a wide range of related disciplines, including graphic design, marketing, and fund-raising. Together, these professionals work to help small and mid-sized companies and organizations in a wide range of industries throughout the country to reach the right audiences with the right messages in order to achieve both their communications and business goals.