Posts that will appear in the “Subject Line” blog area.
The saying goes: all’s fair in love and war. Meaning that in certain high-stakes situations, any method to achieving your objective is justifiable. When it comes to business, however, does or should the same cut-throat principle apply? More specifically, in the public relations world, is it okay to poach another agency’s client? Mmmm, poached [...]
As public relations professionals, we work with editors, reporters, bloggers, analysts and other influencers on a daily basis. Having pitched literally thousands of media over the years, we’ve experienced all types of responses - radio silence, confusion, one word, thanks and praise for facilitating stories, harsh rebukes, you name it. Most of time, communication between [...]
The following article was published in the November, 2016 issue of O'Dwyer's, Vol. 30, No. 11, page 18. Technology companies based overseas often have a difficult time gaining traction among media and influencers in the U.S. Here's how a consistent communications program can change all that. By Matthew Pugh Over the last two years, we’ve [...]
The following post was originally published at the Adashmore Creative blog on November, 3. Who feels like they are an expert in both marketing and public relations? All too often, businesses tend to think of marketing and PR as one and the same. Even worse, some companies tend to define marketing as responding to RFPs, while [...]
We've all heard the term, change or die. And the majority of industries have had to change and evolve with the times. The Public Relations industry is no exception. With the advent and growth of social media, a shrinking news industry, and economic fluctuations over past few years, PR has had hurdles to overcome and [...]
Now and then, we’ll highlight a customer case study that looks at the challenges, the solution and the results of a specific PR program. Here, we’ll show how our team helped Cybrary, the world’s first and only no-cost massive open online course provider for cybersecurity, become the largest cybersecurity community on the Web and provide [...]