Project Description

OpalStaff

The Client

Founded in 2002, OpalStaff is a veteran-owned staffing firm that provides companies and government organizations with IT and technical engineering staff augmentation on both a contract and permanent basis across a wide range of industries, including manufacturing, defense, aerospace, biotechnology, and communications. OpalStaff’s team of staffing experts search, identify, test, and secure the most qualified candidates to meet their clients’ staffing requirements, while maintaining a sensitivity to deadlines.

The Challenge

Since its founding, OpalStaff has enjoyed steady growth in both size and revenue. The company is strategically positioned in the Baltimore-Washington corridor, where there a long-standing technology community and numerous government organizations. This makes competition among the area’s staffing firms, many of which offer services similar to OpalStaff, extremely stiff.

To differentiate OpalStaff from its competitors and to assist the company in becoming the go-to providers for individuals seeking work, Weiss PR was tapped to help increase visibility of the company and its advantages over the competition among both the company’s target customers and individuals seeking employment in the technology and IT space.

The Solution

Weiss PR designed a media and influencer relations program that focused on activating targeted media verticals at the local and regional levels in order to inform target audiences about OpalStaff, its leadership, and its services, and to put a human face to the corporation. Weiss PR also created and implemented a social media program intended to increase awareness of and engagement with OpalStaff among key audiences and decision makers.

The Results

The program create by Weiss PR resulted in numerous placements in influential media, including the Baltimore Sun, Baltimore Business Journal, Staffing Industry Review, and Monster.com. Weiss PR also secured numerous company and individual awards for OpalStaff – among them 40 Under 40 (Baltimore Business Journal), Future 50 Award (SmartCEO Magazine), Circle of Excellence (SmartCEO Magazine), 500|5000 Fastest Growing Private Companies (Inc. Magazine), Entrepreneur of the Year Finalist (Ernst & Young), and Best Places to Work (Baltimore Business Journal) – all designed to raise both the visibility and credibility of the company.

On the social media front, OpalStaff increased its fans and followers across all channels by 184 percent in just six months. The company’s posts and updates combined for more than 30,000 in reach and impressions, while its content garnered nearly 700 combined likes, comments, and shares – all of which helped in solidifying OpalStaff’s position as the leading IT and technical engineering staffing firm in the Baltimore-Washington marketplace.