jtrzyna@weisspr.com

/Jessica Tiller
Jessica Tiller

About Jessica Tiller

Jessica Tiller Trzyna has more than 13 years of public relations experience developing and managing strategic communications programs and initiatives. At Weiss PR, she is integral in managing client relationships as well as the strategic direction of the firm. Previously, Trzyna served as Vice President at a national public relations firm, where she specialized in creating and implementing strategic communications initiatives for clients in the serious gaming, technology, wireless, and professional service fields. Clients Trzyna has worked for include Sprint, Simon Properties, and Evolution1. Trzyna is a two-time winner of the public relations profession’s most prestigious award, The Silver Anvil. In 2012, she was a recipient of The Daily Record’s 40 Under 40 Award and in 2013 she was named one of The Daily Record’s Leading Women.

Five Reasons Marketing and Public Relations Need Each Other

The following post was originally published at the Adashmore Creative blog on November, 3.  Who feels like they are an expert in both marketing and public relations? All too often, businesses tend to think of marketing and PR as one and the same. Even worse, some companies tend to define marketing as responding to RFPs, while [...]

By | November 7th, 2016|The Subject Line|

Keep the Strategy in Public Relations

We've all heard the term, change or die. And the majority of industries have had to change and evolve with the times. The Public Relations industry is no exception. With the advent and growth of social media, a shrinking news industry, and economic fluctuations over past few years, PR has had hurdles to overcome and [...]

By | September 7th, 2016|The Subject Line|

How to Effectively Use Twitter for Business: A Case Study with The Traffic Group

According to eMarketer, nine in 10 companies in the United States are using social media for marketing purposes. Clearly, this is a popular method for exposure, brand awareness, and getting in front of an organization’s most important audiences. But, are you using it correctly, are you getting the most out of what you’re doing, and [...]

By | June 24th, 2016|The Subject Line|

What is PR?

In my nearly (gasp) two decades of experience in the Public Relations (PR) industry, I have yet to come across anyone who hasn’t heard of the profession. Yet, almost no one actually understands what it is. To my surprise, even folks in related fields are sometimes unclear about what PR does, or doesn’t, do! Most [...]

By | May 3rd, 2016|The Subject Line|